Saturday, December 4, 2010

written exam review

ch 1 planning

what’s your purpose & who is your audience?
planning using the print production checklist and/or job ticket (see blog post)
costs
copyright
work for hire

ch 2 type & graphics

fonts - what is a font?
postscript, TrueType, type one
is it Helvetica or is it “Hell”vetica? (fonts may have the same name but they are not the same)
point, picas & inches
readability
lpi, dpi, spi, ppi
screen ruling - coarse, fine, superfine
line copy
reverse
continuous tone or CT
halftone - conversion for printing
color separations
duotones
transparencies vs. prints
Screenless printing_printing photographs with stochastic dots is sometimes referred to as screenless printing because there is no halftone grid and the dots are scattered randomly.

ch 3 prepress

software - page layout, vector based, image editing (raster based)
scanning - spi = 2 x % enlargement or reduction x lpi
bleed & bleed size
preflight
imposition
trapping
dot gain


ch 4 outputting - film & flats

film
CTP
proofs - film, digital, press, blueline, overlay, laminate or integral, Cromalin, color key,
flat


ch 5 color

additive colors
subtractive colors
RGB
CMYK
color temperature - kelvin
gamut
hue, saturation, value
PMS
color management
calibration
cool & warm colors
hue
process color
spot color
value

ch 6 paper & ink

a reference for paper grades
bond, uncoated book (offset), text, coated book, cover
ganging
basis weight
grain direction
up
out
parent sheet
opacity

ch 7 offset printing

offset printing
lithography
web press
sheet fed press
gripper
blanket cylinder
impression cylinder
perfecting press
substrate
quality problems

ch 8 other printing methods

on demand printing
large format printing - often ink jet
banners, displays
flexography
relief printing
letterpress
gravure
engraving
thermography
doctor blade
squeegee

ch 9 finishing & binding

die cutting
kiss die cutting
embossing & debossing
foil stamping, trim size
bleed
drilling & punching
scoring & perforating
folding
adhesive bindings-tipping, perfect binding
signatures & creep
stitching - saddle, side, smythe
comb & wire binding
case binding

ch 10 working with printers

the right printer for the right job
pricing practices
trade customs - quotes, ownership, overruns

plus......

Types of printing processes and characteristics

Types of presses and characteristics

Uses, characteristics and functions of different software applications in the printing process_word processing, page layout, digital imaging, etc.

Continuous-tone art vs. line art

Raster vs.vector

Halftone resolution and its relation to paper and printing processes

The differences between PostScript and True Type fonts

Transparency vs. continuous tone photo

Dot size and dot area

Dynamic range

Preflight and its purpose
Collating

Nesting

Trapping

Proofs

CTP

Color_vocab and study questions

Spot color vs. 4C process

Registration

Size of a bleed

Binding and finishing

Printing cost factors

Paper_Vocab and Study Questions

Copyright, intellectual property, ownership, etc.










Sunday, November 28, 2010

december 1

quiz dates

Quiz over Ch. 1_tonight

final exam_December 15

the journal_due tonight

no makeups after December 8




tonight

quiz retakes & makeup work
6:00 - 6:40

your grades

remaining course schedule

discuss chapter 1 and 10

the printing process_start to finish

chapter 1 quiz

lonnie

sketchup practice and setup for final project


Study Sheet for Ch 1 Quiz

Study your HW questions for this chapter


Vocabulary
Broker
Buyout
Copyright vs. Work for hire
Intellectual property, page 20
Copywriter
Dummy
Production


Know the characteristics of Basic, Good, Premium, Showcase and Do-It-Yourself printing.

Unit costs vs. variable costs

Study the time saving strategies in Graphic 1-3, on page 14. Understand how these strategies could affect design options.

Study Post Office Problems in Graphic 1-2 on page 12.

Be familiar with the Basic Planning Process. Graphic 1-1 is an overview. What should you start with to be sure that you keep your jobs on schedule?

Publications must include a specific percentage of space devoted to advertising in order to qualify for periodical rates.

In general, you’ll want to be conservative when estimating quantities of printing because content can become dated quickly.

The function of a mailing service.

Study the workflow graphic on page 16 and be familiar with the distribution of responsibilities.

lonnie





You have an exciting new client, Lonnie Lipchitz. OK, that’s not his real name. His real name is Lawrence Lipchitz, but his manager thought Lonnie had a little more “pizzaz.”

Lonnie is a retired cosmetic surgeon who made a small fortune as the first liposuction practitioner in Beverly Hills. He has decided he wants to be a successful recording artist and he wants your help.

For openers, Lonnie wants you to design and produce the artwork for his new CD, titled “Lonnie Lipchitz, Love Machine.” He’ll need three million CD inserts. Lonnie also needs posters for in-store promotions and give-aways. Plus, he wants postcards to send to his fans and promoters.




Your assignment, should you chose to accept it:

Fill out a job ticket for one printed piece — the CD inserts, posters and postcards.

But first, you probably want to ask some questions.

Sunday, November 21, 2010

sketchup assignment

Room interior should have:
Window
Door
Art on wall
Bed
Table or desk
Chair
Rug on floor
Electronics equipment

Your grade:

Whether the model is complete
Whether the model is well constructed
Whether color and materials have been applied to all elements and on all visible sides
Use of appropriate file format and file name
Smoothness of animation

With Sketchup open, go to File>3D Warehouse>Get Models to get ideas for room layout
Try Popular Models


links

google 7 sketchup for dummies

introduction video

dusting off Sketchup's drafting tools_basic drafting tools

Sunday, November 14, 2010

november 17

quiz dates

Quiz over Ch. 6_November 17

Quiz over Ch. 1_December 1

final exam

December 15

the journal_due December 1



tonight


quiz retakes & makeup work

6:00 - 6:40

makeup the four color activity and the choosing paper activity if you were absent

let's look at your grades

remaining course schedule

chapter 6 quiz

discuss chapter 1


job ticket activity

I need 1000 posters, printed in three colors. I am located in Nashville. My client is in Atlanta.

Ask me the necessary questions and make any recommendations.

Fill out a job ticket for this job.


turn in homework questions for chapters 6, 8 and 9

box dummy




Ch 6 Quiz Study Sheet


vocabulary

parent sheet

mill

grain long

grain short

spot varnish

ganging

scoring

opacity

spoilage

brightness

stickyback

CWT

grain short

four up, eight up, etc. (ganging)

calendared

basis weight


know

Parts of standard paper specification

How many sheets are in a ream

The four main types of coated papers are Wash coat, Matte coat, Dull coat and Gloss coat

Books and manuals are usually printed on matte or dull paper

How ISO paper sheet sizes are measured

Petroleum-based inks vs. soy inks, especially resistance to heat. Soy can withstand heat better than petroleum-based


facts

Be familiar with the chart on pp 110 and 111. For example, felt, laid, vellum and linen are all types of text paper

Business-reply cards are often printed on bristol

The cost of paper typically represents 30-40 percent of the cost of a typical printing job, but in long runs the cost of paper can go as high as 50 percent

The five major grades of printing papers are bond, uncoated book, text, coated book and cover







job ticket activity

job ticket activity

I need 1000 posters, printed in three colors. I am located in Nashville. My client is in Atlanta.

Ask me the necessary questions and make any recommendations.

Fill out a job ticket for this job.


Here is the link to the Job Ticket

Sunday, November 7, 2010

november 10



quiz dates

Quiz over Ch. 5_October 13

Quiz over Ch. 7_October 27

Quiz over Ch. 8_November 3

Quiz over Ch. 9_November 10

Quiz over Ch. 6_November 17

Quiz over Ch. 1_December 1


final exam

December 15


the journal_due December 1



tonight


quiz retakes & makeup work

6:00 - 6:40

remaining course schedule_field trip?


video

The Well Built Book

case bound book deconstruct

chapter 9 quiz

discuss chapter 6

paper activity

box dummy




Ch 9 Quiz Review


vocabulary

folio

leaf

gatherer

indexed

casing in

padding

creep

backup

tipping

rounding and backing

nested

book block

converting

collating marks

headbands

perfect-bound





know

Relative costs of bindings

Types of bindings-characteristics, comparisons & contrasts

Embossing works best on felt paper

Scoring and perforating on an offset web press ruins the blanket

Ideally, you should report a delivery shortage upon delivery

Paper folds most easily with the grain

A rollover brochure has three panels of different width

Comparisons of embossing, engraving & thermography

The recommended maximum size for foil stamping is 8 square inches