Sunday, November 14, 2010

november 17

quiz dates

Quiz over Ch. 6_November 17

Quiz over Ch. 1_December 1

final exam

December 15

the journal_due December 1



tonight


quiz retakes & makeup work

6:00 - 6:40

makeup the four color activity and the choosing paper activity if you were absent

let's look at your grades

remaining course schedule

chapter 6 quiz

discuss chapter 1


job ticket activity

I need 1000 posters, printed in three colors. I am located in Nashville. My client is in Atlanta.

Ask me the necessary questions and make any recommendations.

Fill out a job ticket for this job.


turn in homework questions for chapters 6, 8 and 9

box dummy




Ch 6 Quiz Study Sheet


vocabulary

parent sheet

mill

grain long

grain short

spot varnish

ganging

scoring

opacity

spoilage

brightness

stickyback

CWT

grain short

four up, eight up, etc. (ganging)

calendared

basis weight


know

Parts of standard paper specification

How many sheets are in a ream

The four main types of coated papers are Wash coat, Matte coat, Dull coat and Gloss coat

Books and manuals are usually printed on matte or dull paper

How ISO paper sheet sizes are measured

Petroleum-based inks vs. soy inks, especially resistance to heat. Soy can withstand heat better than petroleum-based


facts

Be familiar with the chart on pp 110 and 111. For example, felt, laid, vellum and linen are all types of text paper

Business-reply cards are often printed on bristol

The cost of paper typically represents 30-40 percent of the cost of a typical printing job, but in long runs the cost of paper can go as high as 50 percent

The five major grades of printing papers are bond, uncoated book, text, coated book and cover







job ticket activity

job ticket activity

I need 1000 posters, printed in three colors. I am located in Nashville. My client is in Atlanta.

Ask me the necessary questions and make any recommendations.

Fill out a job ticket for this job.


Here is the link to the Job Ticket

Sunday, November 7, 2010

november 10



quiz dates

Quiz over Ch. 5_October 13

Quiz over Ch. 7_October 27

Quiz over Ch. 8_November 3

Quiz over Ch. 9_November 10

Quiz over Ch. 6_November 17

Quiz over Ch. 1_December 1


final exam

December 15


the journal_due December 1



tonight


quiz retakes & makeup work

6:00 - 6:40

remaining course schedule_field trip?


video

The Well Built Book

case bound book deconstruct

chapter 9 quiz

discuss chapter 6

paper activity

box dummy




Ch 9 Quiz Review


vocabulary

folio

leaf

gatherer

indexed

casing in

padding

creep

backup

tipping

rounding and backing

nested

book block

converting

collating marks

headbands

perfect-bound





know

Relative costs of bindings

Types of bindings-characteristics, comparisons & contrasts

Embossing works best on felt paper

Scoring and perforating on an offset web press ruins the blanket

Ideally, you should report a delivery shortage upon delivery

Paper folds most easily with the grain

A rollover brochure has three panels of different width

Comparisons of embossing, engraving & thermography

The recommended maximum size for foil stamping is 8 square inches

choosing paper activity

rev 11_7_10


A new nonprofit land conservation organization needs several printed materials produced.

The organization needs:


Letterhead and envelope

Business cards for 15 people

A presentation folder

A four-color brochure

A newsletter

An annual report

A fund-raising package




Pick one item below and create a proposal for this client, mentioning:

Type of printing

Paper grade

Surface

Paper color

Size

Number of ink colors (process or spot)

Folds (if needed)

Protective coatings (if needed)

Finishing (embossing, foil stamping, etc., if warranted)


Pick one item:

Letterhead and envelope

Business cards for 15 people

A presentation folder that includes a fund-raising package

A four-color brochure

A newsletter

An annual report

Sunday, October 31, 2010

november 3

chapter 7 retake (6:00 - 6:40)


do you want to review and take the chapter 8 quiz earlier, then discuss chapter 9?


review printed schedule

bring a small box for next class

bring Xacto's, metal rulers, etc. for box dummy construction


review online course content

checkout Sketchup (see online course content or link on this page)

print out the bookbinding vocabulary (see week 8)


videos (connected to chapters 7 & 8)

discuss chapter 9

printed product Q&A_4C brochure


chapter 8 quiz








videos (connected to chapters 7 & 8)


Computer to Plate 4:22

http://www.youtube.com/watch?v=hzOIcw8rXWg&feature=related

sort of a commercial for a British Printing company, with good visuals


Computer to Plate 2:26

http://www.youtube.com/watch?v=NISSXMVt0PU&NR=1

shows the metal plate being made and processed



Discuss chapter 9, using study questions & bookbinding vocabulary




chapter 8 quiz review


The printing processes below, including........

Their unique characteristics, including the types of ink they use

Their advantages and disadvantages

Their typical substrates

How they print an image on a substrate—ink via flat, engraved, or raised plate; ink via spraying droplets; ink via squeegee; toner; etc.



ink-jet

intaglio

engraving

gravure

letterpress

thermography (aka raised printing)

Xerography

screen printing

CTP (although this is not a printing "process", only offset printing offers dependable CTP technology)

Saturday, October 30, 2010

printed product Q&A_4C brochure

Product Q&A

4C brochure


Size: 10”x 20” on an uncoated, matte finish stock, with one fold. Printed on both sides. Bleed on all sides. What will the document size be? What will the trim size be?


Qty: 500


You will use Photoshop for digital imaging and either InDesign or QuarkXpress as page layout.


After you have talked with the client, who is the next person, service provider, etc. whom you should discuss this with?


What kind of printing will likely be used?

Any other options?

What lpi?


If you scan a continuous tone photo, what is your scanning formula if the photo is 2x2 and the layout calls for the photo to be 4x4?


If you work in Photoshop, what should the resolution of your Photoshop document be? What color mode will you use when working on the Photoshop document? Will this color mode remain the same throughout the entire printing process? If no, what changes?


You will probably get a digital proof from the printer. What should you really pay attention to here? Can you count on these colors being the exact same colors as the final, printed piece?


What fonts are you likely to use? What is a good point size for body copy?

What is a good line length? What is a good point size for display or headline type?


How can you be sure that the fonts you use will print out correctly?


If you need to rotate an image, when should you do that if you are working in Photoshop and in Quark or InDesign?


Your client has a logo that is a specific color. This logo and color will appear in the brochure. The client has given you a color letterhead that shows the specific color. How can you be sure that the color is correct when it is printed?


You are sure that you have matched the client’s color. You take the finished printed piece to the client’s office and the color of the logo does not look exactly right. How do you explain this to your client?


The client also gave you a digital photo to include in the brochure. The client says that this photo in the brochure just does not have the same vivid colors as in the digital photo.....as both of you look at the digital photo on a computer monitor. It’s true, the image on the computer monitor is much more vivid. How do you explain this to your client?