Product Q&A
4C brochure
Size: 10”x 20” on an uncoated, matte finish stock, with one fold. Printed on both sides. Bleed on all sides. What will the document size be? What will the trim size be?
Qty: 500
You will use Photoshop for digital imaging and either InDesign or QuarkXpress as page layout.
After you have talked with the client, who is the next person, service provider, etc. whom you should discuss this with?
What kind of printing will likely be used?
Any other options?
What lpi?
If you scan a continuous tone photo, what is your scanning formula if the photo is 2x2 and the layout calls for the photo to be 4x4?
If you work in Photoshop, what should the resolution of your Photoshop document be? What color mode will you use when working on the Photoshop document? Will this color mode remain the same throughout the entire printing process? If no, what changes?
You will probably get a digital proof from the printer. What should you really pay attention to here? Can you count on these colors being the exact same colors as the final, printed piece?
What fonts are you likely to use? What is a good point size for body copy?
What is a good line length? What is a good point size for display or headline type?
How can you be sure that the fonts you use will print out correctly?
If you need to rotate an image, when should you do that if you are working in Photoshop and in Quark or InDesign?
Your client has a logo that is a specific color. This logo and color will appear in the brochure. The client has given you a color letterhead that shows the specific color. How can you be sure that the color is correct when it is printed?
You are sure that you have matched the client’s color. You take the finished printed piece to the client’s office and the color of the logo does not look exactly right. How do you explain this to your client?
The client also gave you a digital photo to include in the brochure. The client says that this photo in the brochure just does not have the same vivid colors as in the digital photo.....as both of you look at the digital photo on a computer monitor. It’s true, the image on the computer monitor is much more vivid. How do you explain this to your client?
