Font
A complete assortment of upper and lowercase characters, numerals, punctuation and other characters.
Continuous Tone
Artwork with dark and light areas, as well as intermediate shades of gray.
Truetype
This font standard combines screen fonts and printer fonts into one file.
PostScript Type One
This font standard has separate files for screen fonts and printer fonts.
Line Copy
High contrast artwork or type.
Rule
A line.
LPI
The resolution of a screen ruling.
Dot Area
This percentage refers to relative dot size, determining how dark or light the screen appears.
Helvetica
This typeface may also be called Helios, Newton, Megaron or Swiss by different manufacturers.
Point
The unit of measure for type size.
There are twelve points in one pica
There are approximately six picas in one inch
How many points in an inch? What is the ppi of most monitors? Is there a connection?
Color photographs prepared for printing in color are called separations
Hairline refers to a rule drawn as thin as the output device can make it.
Paper-colored type in the middle of a photo or printed background is called a reverse
Uncoated or absorbent papers require the screen ruling to be coarser
In typography, the ideal line length is seven to eight words
“Use both upper and lower case letters” is one of the five basic rules for enhancing readability
The best separations come from transparencies
What is the typical range of halftone resolution used in showcase quality brochures? 150 - 300 LPI. see page 36.
High resolution halftones would only be used with which of the following?
Newsprint Cold-press paper Chipboard Coated paper
The resolution of a halftone is measured in lpi
In four color printing, the black plate is used to Restore contrast
Which halftone screen resolution is considered coarse?
Process printing uses four printing plates
Halftone resolution is measured in lines per inch.
% screen ruling is dark and is near to a solid screen tint.
(provide a number value in an increment of five)
Fonts of the same typeface from different manufactureres may vary slightly with regard to fractions, symbols, or even the letterforms themselves.
Serifs make type more readable and reduce eye fatigue.
"Shade" is an alternate term for a screen-tint
Continuous tone art must be converted to halftones before printing on a press.
Enlarging a photo too much reduces its sharpness because it enlarges the grain structure of the film.
The word overprint indicates that one ink color will print on top of another ink color.
It’s desirable for line-art to be dense and uniformly black without fuzzy or broken lines.
Computer monitor resolution is measured in pixels per inch.
A photographic print has less tonal range (dynamic range) than a transparency.
A highlight (or dropout) halftone is often used for one half of a duotone.
A duotone is printed using two plates.
Line art can be printed on a press without converting it to a halftone.
Contrast tends to decrease during printing.
Halftone screens of 300 lines per inch are available.
In a photograph of a face, the halftone dots vary in size.